Mama's Diaries

A hand holding a Balms of Life card behind an amber jar of Baby Bum balm
The Ingredient Glossary: What We Leave Out, and Why
A calm guide to reading skincare labels: the ingredients we choose to leave out of our balms, and why. Read more...
A mother's hand resting gently on a baby's foot on linen
What goes on baby's skin matters
A gentle look at why ingredient transparency matters, especially for the littlest ones. Read more...
Hands pouring warm balm into a glass jar
The case for small batches
Mass production optimises for cost. We optimise for care. Here's the difference it makes in every jar. Read more...
Golden beeswax honeycomb on cream linen
Why we chose beeswax
A natural skin protectant used for centuries. Here's why it sits at the heart of every Baby Bum jar. Read more...