{"title":"Home page","description":null,"products":[{"product_id":"baby-bum","title":"Baby Bum","description":"\u003cp\u003e\u003cem\u003efor baba by mama\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA gentle, handmade diaper rash balm crafted with love. To nourish, protect, and comfort your little one's delicate skin.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhy it works\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eNo lab-engineered actives. Just what's worked for generations.\u003c\/h2\u003e\u003ch3\u003eVitamin A \u0026amp; E (shea butter)\u003c\/h3\u003e\u003cp\u003eDeep, lasting moisture and skin repair.\u003c\/p\u003e\u003ch3\u003eZinc Oxide\u003c\/h3\u003e\u003cp\u003eA breathable barrier against moisture and friction.\u003c\/p\u003e\u003ch3\u003eCalendula \u0026amp; Hypericum\u003c\/h3\u003e\u003cp\u003eCalm redness, soothe skin that's already irritated.\u003c\/p\u003e\u003ch3\u003eBeeswax\u003c\/h3\u003e\u003cp\u003eProtects without suffocating.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow to use\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eAs simple as it should be\u003c\/h2\u003e\u003ch3\u003e01 · Clean\u003c\/h3\u003e\u003cp\u003eGently cleanse baby's skin and pat dry.\u003c\/p\u003e\u003ch3\u003e02 · Apply\u003c\/h3\u003e\u003cp\u003eWarm a small amount between your fingertips and apply to affected areas.\u003c\/p\u003e\u003ch3\u003e03 · Reapply\u003c\/h3\u003e\u003cp\u003eAt every nappy change, or whenever skin needs comfort.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test recommended.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIngredients\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eA short, intentional formula\u003c\/h2\u003e\u003cp\u003eIngredients you can recognise. Not the ones you avoid.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e · Deeply moisturising, rich in vitamins A \u0026amp; E\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc Oxide\u003c\/strong\u003e · Creates a barrier against acidic irritants, prevents rash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra Virgin Olive Oil\u003c\/strong\u003e · Nourishing, antioxidant-rich\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e · Softening, gentle hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSesame Oil\u003c\/strong\u003e · Protective, skin-conditioning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalendula Extract\u003c\/strong\u003e · Calms and soothes irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e · Creates a breathable protective barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypericum Extract\u003c\/strong\u003e · Soothing, skin-repairing botanical\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e · Antioxidant protection, supports healing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree from artificial fragrance, petroleum, and fillers.\u003c\/p\u003e\u003cp\u003eNo filler pretending to be an ingredient. Every name on this list earned its place.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFROM ONE MOTHER TO ANOTHER\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eReal reviews, coming soon\u003c\/h2\u003e\u003cp\u003eWe haven't sold a single jar yet, so we won't put words in anyone's mouth. Once Baby Bum reaches your home, we'd love to hear what you think. Your review will be the first one here.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBe the first to know\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eGet early access to Batch 001\u003c\/h2\u003e\u003cp\u003eEvery jar takes time, the kind mass production skips. Join the waitlist to be first in line when Baby Bum is ready. No spam, ever. Just one message, the day the first batch drops.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFAQ\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003ch3\u003eIs it suitable for newborns?\u003c\/h3\u003e\u003cp\u003eYes, this is exactly what we made it for. As with any new product, we recommend a small patch test first.\u003c\/p\u003e\u003ch3\u003eIs it fragranced?\u003c\/h3\u003e\u003cp\u003eNo artificial fragrance, ever. Any subtle scent comes naturally from the plant-based ingredients themselves.\u003c\/p\u003e\u003ch3\u003eHow often can it be used?\u003c\/h3\u003e\u003cp\u003eAs often as needed: at every nappy change, or whenever skin needs comfort. Many parents also use it on dry patches or eczema-prone skin.\u003c\/p\u003e\u003ch3\u003eCan adults use it too?\u003c\/h3\u003e\u003cp\u003eAbsolutely. It's gentle enough for baby's skin and nourishing enough for yours.\u003c\/p\u003e","brand":"Balms of Life","offers":[{"title":"150ml","offer_id":54559191040329,"sku":"BB-150-001","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/4897\/0825\/files\/baby-bum-1.jpg?v=1784134916"}],"url":"https:\/\/balmsoflife.com\/collections\/frontpage.oembed","provider":"Balms of Life","version":"1.0","type":"link"}